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  1. Advertising and Satirical Culture in the Romantic Period
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  5. John Strachan. Advertising and Satirical Culture in the Romantic Period

Learn how to enable JavaScript on your browser. Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries.

John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Advertising and Satirical Culture in the Romantic Period

Table of Contents Introduction; 1. A 'department of literature': advertising in the Romantic period; 2. Huggins, the emperor of barbers; Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book; Bibliography. Customer Reviews Average Review. See All Customer Reviews.

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Cambridge Studies in Romanticism | Awards | LibraryThing

Helen Thomas. Jerome McGann. Gregory Dart. Noel Jackson. Bestselling Series. Harry Potter. Popular Features. New Releases. Advertising and Satirical Culture in the Romantic Period. Free delivery worldwide. Description Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time.

Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them.

With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Article excerpt

The Europeans Orlando Figes. Add to basket. George Eliot Kathryn Hughes. The Prelude William Wordsworth. Romanticism, Revolution and Language John Beer.


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John Strachan. Advertising and Satirical Culture in the Romantic Period

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Literature, Education, and Romanticism Alan Richardson. Romanticism and Slave Narratives Helen Thomas. Byron and Romanticism Jerome McGann. Table of contents Introduction; 1. A 'department of literature': advertising in the Romantic period; 2.